Ready to sell?

Let's talk about selling your home

Selling your home is one of the biggest financial decisions that you can make. It's a course of action that can last a day or many months. The process can be daunting so having a real estate professional on your side takes away the complexity, making it easier. That's why I have prepared this page to help you understand what it takes to sell your home.

Your Home's Value

The single most important element of selling property is setting the correct price. I can analyze your home's value against similar properties and will review local real estate trends with you, allowing you to set your home at the best possible price. If the price is too high you won't get any offers and your home will sit on the market. Set it too low and you cheat yourself by not getting your home's full value.

As an expert in St. Augustine real estate, I analyze the market constantly. I'll work closely with you to assure that everything possible is done to get the highest price and your home sells in the time frame you need.

Marketing

It is important that marketing your home goes beyond a sign in the front yard. Your home should be marketed aggressively. It should be listed in the Multiple Listing Service (MLS) and other web sites where buyers are looking. With technology we can alert both real estate professionals and buyers in the area that your home is for sale. We can create a stand-alone website for your home or a virtual tour and create buzz about your property through social networking websites.

I have a large network of business associates through organizations such as the Women's Council of Realtors that I stay in touch with. I'm always willing to share good opportunities with them!

Additionally depending upon your home and needs, we can hold weekend open houses, create listing fliers and market your home through various local, national and international media.

Curb Appeal and Staging

Your home's condition and appearance is a critical factor in getting the best price. I'll walk through your home with you and advise you of what you can do to show your home most effectively and maximize your earning potential. I will tour your home with the eye of a buyer - what works and what doesn't work.

To help, I'm providing a Curb Appeal Checklist that you can print to determine if the outside of your house is ready for market. As you get the outside in tip-top shape, the inside needs attention too. That's where the Home Staging Checklist comes in. Use both of these valuable tools to make sure your home is ready for sale.

Ninety-Nine percent of the time I don't recommend embarking on major remodels, but you need to fix whatever is obviously broken, rid the rooms of clutter and freshen up the landscaping and yes, clean the windows.

Buyers

I can bring interested buyers to your home. I have the backing of a large Florida real estate company and thousands of real estate professionals throughout the state that can find a buyer for your home.

Additionally, my specialty in the St. Augustine real estate market is working with international buyers. From our neighbors to the north (Canada) to the United Kingdom, Germany, France, Spain and other European countries, I can find a perfect buyer that will take good care of your home.

Negotiations

As your real estate agent, I'll negotiate on your behalf throughout the entire process to ensure that your interests are protected. Real estate negotiations and contracts can be intimidating and most people have little experience in these negotiations. After all, how often do you buy or sell a house? Getting you the best price and terms is simply part of my job.

Home not selling?

If your home has been on the market for 6 months or more and it's listed with another agent or perhaps you are going FSBO (For Sale By Owner) and you haven't seen much activity, here are some reasons why your home won't sell.

Summary

With the right real estate agent the sale of your home can be profitable and rewarding but only if you understand the sales process, have great curb appeal, are properly marketed, have pre-qualified buyers lined up and can negotiate with the buyer. I can help with these key items.

If you want to work with one of St. Augustine's best realtors and sell your home, please call 813-528-3331 or email me.